Factory Tour and Lab Exhibition

The Factory Tour experience we have designed to bring clients and visitors into the heart of our production reality is a multi-stage journey that tells the story of the world behind our ceramic products, through a multisensory path that alternates hands-on elements with the use of sophisticated technologies, allowing visitors to experience the complex and fascinating transformation through which our porcelain stoneware collections are created.

The Factory Tour concludes with its most important and valuable stop: the Laboratory, where it all begins.
The new LAB Exhibition space was created to celebrate our artisanal heart and the unique approach that has always defined us, through a digital and physical exhibition that tells the story of the genesis of some of our iconic collections. An opportunity to experience our materials firsthand, discover our working tools and artisanal prototypes, and explore the distinctive role of photography in our creative process.